Science Communication

How to Give a Captivating Science Presentation - Hint: No Bullet Points!

For some people, giving a presentation before a live audience is one of life’s greatest stressors. Public speaking is a top fear for almost everyone, including scientists who are often called upon to present their research findings to colleagues, at conferences, and to the public. Scientists who are non-native English speakers have the added difficulty of language to overcome. With proper preparation, practice, knowledge, and enthusiasm, however, both fear and language difficulties can be conquered and mastered.

 

Presentation tips for scientists to improve your public speaking.

Know Your Material:
Of key importance is to know your subject matter well. Be able to be concise and clear in conveying your message without reading a script or slides. Imagine if the power went out and you had to give your presentation without your slides or sound amplification. Yes – a nightmare! When you know your material well enough to teach it to your audience, you can do it in the dark… but this takes practice and rehearsal.

Practice and Rehearse Your Presentation:
Practice by breaking down your presentation into pieces or sections and going over each section until it is perfect and you are confident in being able to present that section. You know your material, you have worked through any language difficulties word by word, you know how to lead into a slide, and you know the length of time required for each section. Once each section of your presentation has been perfected, you can begin rehearsing.

blog jan 2017 microphone

“Practice” is fine-tuning the sections of your presentation, while “rehearsal” is fine-tuning the entire presentation.

Rehearsal of your presentation is similar to a stage play rehearsal. You no longer need notes, your timing is good, your speech projects clearly with no stumbling over words, and you are feeling more confident in presenting to an audience. You are getting into a flow. Once you have practiced all of your presentation sections, you are ready for rehearsals – complete run-throughs of your entire presentation without stopping. Only by rehearsing the entire presentation will you notice any problems and areas that need improvement. It is during rehearsals when you really start to own your presentation and your confidence builds.

The more you practice, the better your rehearsals (yes, plural!) will be. The more you rehearse your presentation, the better the presentation will be for your audience and the more confident you will feel.

Non-native language speakers will need to prepare, practice, and rehearse more than native speakers to be able to communicate clearly and to be understood by the audience. Not only is mastery of vocabulary and grammar necessary, but proper pronunciation and intonation are, too.

Non-native speakers must identify words that occur frequently in their field of research and practice the correct pronunciation with native-speaking colleagues. Mispronounced words are jarring to the ear of the audience, distracting them from your message.

Practicing and rehearsing using your smartphone video camera and voice recorder is also helpful to hear your pronunciation, hone your message, fine-tune your speaking speed, and gauge the timing of your presentation. Practicing before a mirror helps you to see your facial expressions, nervous tics, and posture, and to correct as needed.

 

Your oral presentation is more important than your slides. Why?

Audience comprehension of your message is vastly better from speech-only versus text-only or combined text and speech.

Research published in Applied Cognitive Psychology suggests that simultaneous aural and visual presentation overwhelms the language processor in the brain, resulting in lower information retention (Kalyuga et al., Appl Cogn Psychol 1999).


Audience understanding was 77% with speech, 58% with text, and 47% with combined text/speech on functional tests.

blog jan 2017 image1

 

This means that the usual presentation format of reading blocks of text on slides – by the audience or the speaker - results in inadequate audience comprehension as well as a terribly dull presentation. If the audience is reading, they are not listening to the presenter.

 

blog jan 2017 image2 812

For more information on the above screenshot and details on the Assertion-Evidence slide format, see video https://www.youtube.com/watch?v=xNW84FUe0ZA “The Assertion-Evidence Structure for PowerPoint Slide Design” by Robert Yale.

Slides that do not have blocks of text and instead rely on the speaker to inform the audience offer better presentations and better audience understanding of the message. This style of slide presentation is the Assertion-Evidence format, created by Michael Alley, presentation expert and engineering communication professor at Pennsylvania State University. More details on his work and examples can be found here http://writing.engr.psu.edu/speaking.html

Using the Assertion-Evidence format for your slides will enable better audience comprehension of your message because the slides showcase key messages, not topics, backed by supporting visuals. No bulleted lists and no blocks of text are used in The Assertion-Evidence approach. In this approach, the load of conveying the message is on the oral presentation, not the slides – hence the strong requirement for practice and rehearsal.

 

Assertive-Evidence Presentation Slide Format:

The key elements of Assertion-Evidence slides are a concise, declarative, and complete sentence used as the key message headline of each slide, with fortification – Evidence – of that assertion by the image on the slide. Images may be charts, maps, graphs, pie charts, photos, etc.

The Assertion sentence should be no longer than two lines, and in a large enough font to be seen at the back of the room. Do not use a question as the headline as the audience will be searching the slide for the answer. Use succinct declarative sentences with visuals to reinforce the assertion. Try your assertion sentences as a Twitter tweet. If you can state your point in 140 characters, you are concise and clear.

blog jan 2017 image3

 

Speaking Tips:

No one likes a boring speaker –make it interesting for your audience as well as fun for yourself!

  • Keep your audience in mind and adapt your presentation to their comprehension levels. Speaking to colleagues or other scientists will be different from speaking to the general public or high school students.
  • Go early to the venue to view the layout of the room and stage, and to perform a lighting , sound, slide, and temperature check.
  • View your slides from the back of the room
  • Before going onstage, step up your energy and shake off stage fright by doing a few quick calisthenics or even simple jumping, and walk onstage with a smile.
  • Greet your audience, and let your audience know if you are non-native speaking and that you will be happy to clarify anything unclear in the Q&A at the end of your presentation. The audience wants to be on your side, so let them.
  • If a non-native speaker, start off slowly so the audience has time to become accustomed to your accent.
  • Start by telling your audience in a sentence or two what you will be telling them in your presentation so they will have context.
  • Speak with a loud, clear, full voice to be heard at the back of the room, especially if there is no microphone. Pause after key points.
  • Speak with enthusiasm and a varied cadence, speed, pitch, and tone and avoid sounding boring with a dull, quiet monotone, or you will put your audience to sleep!
  • Look at members of your audience in the eye across all areas of the room and smile; it helps them bond with you.
  • Notice if you are losing your audience! If they are busy on their phones, nodding off, yawning, or generally look uninterested, change the pace of your presentation – speed up or slow down – or skip particular slides that are less important.
  • At the end of your presentation, summarize your message for your audience and accept questions. Allow 5 minutes for questions if the format allows.
  • Repeat audience questions after they are asked so that all audience members will hear the question.

With a clear message, concise Assertion statements and useful Evidence images on your slides, enthusiastic energy, and many practices and rehearsals, your presentation will communicate your findings to a most appreciative audience.


SciTechEdit International can help you structure your presentation to fit your audience, provide audiotapes for pronunciation guidance, help with Assertion statements and images, and help you convey your message clearly and concisely. Please contact us by email at This email address is being protected from spambots. You need JavaScript enabled to view it. or our Contact Us Form. We look forward to serving you!

The Guide to Choosing the Best Science Journal for...
Tense About Verb Tense?